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How important is Digital Marketing for Businesses in 2023

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With New Year just a month away, what is the one thing that you would like to change about the way your business works?  Digital boom has taken the world in its grip recently and the number of users going online is increasing every day. Whether you are a small business or a large conglomerate, digital marketing is an ‘important asset’ for every business. In fact, there were 4.9 billion internet users globally in 2021, as compared to 2020.  A lot has changed in the way customers shop these days and a lot is said in the increasing online engagement. This means that offline marketing can’t be your only strategy for driving sales and increasing your revenue.  Marketing has always been about connecting with the right customers at the right time and statistics already show where most customers are engaged.  Enter the era of- digital marketing. Let’s Discuss About Digital Marketing Simply speaking, digital marketing or online marketing refers to all marketing activities that occur on the inte